Introduction of VAS (Value-Added Services) in the mobile channel
Client
A large financial institution operating in the banking industry (top 5 banks in Poland) expecting increased sales in remote channels
Expectations
The client expected to increase the revenue stream from the sale of additional products generated through the remote channel. The introduction of an additional product was also intended to attract new customers to the Bank. Additionally, full automation of the process was expected to ensure that the delivered solution would maintain a satisfactory profit margin.
Project
The client decided to enhance the attractiveness of their offer for individual customers in both web and mobile channels by launching the option to purchase digital gift cards. As a result, many of the client’s business units were involved in the project — from sales, through the electronic banking department, to various IT teams that also participated. Additionally, developing a configurable solution that allowed the introduction of new card types, dynamic amounts, and various settlement methods was a challenge. However, we successfully delivered such a solution, and it was implemented in the production environment within the expected time frame, budget, and functional scope.
Results
Thanks to this implementation, customers gained access to a new feature that allows them to easily and digitally purchase gift cards. Moreover, consumers appreciate this form of gifting for many reasons: convenience, ease of use, and security. From the Bank’s perspective, the solution enabled the generation of a new revenue stream with limited cost and risk. Additionally, the solution serves as a differentiator for the Bank in a highly competitive market.
Info
Sector
Insurance
Service
Automation
of business processes
Technologies
Mobile, Java,
JavaScript, BPM
Key figures
30 s
From the application submission to the delivery of the card.
3
Simple order steps
100%
Applications submitted via web and mobile
+15
integration services
+10
various content providers
5
Departments involved in the process
Custom software development
Nasza firma w pełni rozumie, że indywidualne potrzeby naszych klientów wymagają spersonalizowanego podejścia. W związku z tym nasz zespół specjalistów z dziedziny technologii oraz branży ubezpieczeniowej jest gotowy, by stworzyć oprogramowanie, które doskonale odpowiada unikalnym wymaganiom i specyfice ich działalności.
Our experience and attention to every detail are the keys to the success of the projects in which we participate.
IT Consulting
Our company, Finture, offers personalized IT consulting in solution architecture, audits, and analytical-advisory services. Moreover, we specialize in process inventory using Event Storming and provide consulting in compliance with DORA regulations. Additionally, our experienced team takes care of every detail, delivering high-quality solutions tailored to the unique needs of our clients.