Introduction of VAS (Value-Added Services) in the mobile channel
Client
A large financial institution operating in the banking industry (top 5 banks in Poland) expecting increased sales in remote channels
Expectations
The client expected an increase in the revenue stream from the sale of additional products generated from the remote channel. The introduction of an additional product was also a desire to attract additional customers to the Bank. An additional expectation was the full automation of the process so that the delivered solution assumed appropriate margins.
Project
The client decided to increase the attractiveness of its offer for individual clients in the web and mobile channels by launching the option of purchasing digital gift cards. Many business units of the client were involved in the project (from sales, through the e-banking department, to many different IT units, which were also involved in the project). Preparing a solution that enabled the introduction of new types of cards in a configurable way along with dynamic amounts and methods of settlements was a challenge that our Project Team undertook. The solution was successfully implemented in the production environment within the time, budget and functional frames expected by the client.
Results
Thanks to the implementation, customers received a new functionality that allows you to easily and digitally buy a gift card. Consumers like this form of gifting loved ones for many reasons: convenience, ease of use and safety. From the Bank's perspective, it allowed to generate a new income stream with limited costs and risk. The solution is also a distinguishing feature of the Bank on the competitive market.
Info
Sector
Insurance
Service
Automation
of business processes
Technologies
Mobile, Java,
JavaScript, BPM