Introduction of VAS (Value-Added Services) in the mobile channel

Client

A large financial institution operating in the banking industry (top 5 banks in Poland) expecting increased sales in remote channels

Expectations

The client expected an increase in the revenue stream from the sale of additional products generated from the remote channel. The introduction of an additional product was also a desire to attract additional customers to the Bank. An additional expectation was the full automation of the process so that the delivered solution assumed appropriate margins.

Project

The client decided to increase the attractiveness of its offer for individual clients in the web and mobile channels by launching the option of purchasing digital gift cards. Many business units of the client were involved in the project (from sales, through the e-banking department, to many different IT units, which were also involved in the project). Preparing a solution that enabled the introduction of new types of cards in a configurable way along with dynamic amounts and methods of settlements was a challenge that our Project Team undertook. The solution was successfully implemented in the production environment within the time, budget and functional frames expected by the client.

Results

Thanks to the implementation, customers received a new functionality that allows you to easily and digitally buy a gift card. Consumers like this form of gifting loved ones for many reasons: convenience, ease of use and safety. From the Bank's perspective, it allowed to generate a new income stream with limited costs and risk. The solution is also a distinguishing feature of the Bank on the competitive market.

Info

  • Sector

    Insurance

  • Service

    Automation
    of business processes

  • Technologies

    Mobile, Java,
    JavaScript, BPM

  • Key figures

    30 s

    From the application submission to the delivery of the card.

    3

    Simple order steps

    100%

    Applications submitted via web and mobile

    +15

    integration services

    +10

    various content providers

    5

    Departments involved in the process