The increasing pressure – both regulatory and social – concerning ESG reporting heightens the risk of a phenomenon known as "greenwashing." This practice involves organizations attempting to portray their activities as more environmentally friendly and socially responsible than they are. They hope this will earn them a reputation as a sustainable development-oriented organization, attracting customers and investors without a fundamental contribution of resources and commitmaent to this area.

The role of sustainability is growing undeniably. It has long been not just a "buzzword" but a fundamental value that stakeholders and legislators look at in the context of how companies and institutions operate. The European CSRD (Corporate Sustainability Reporting Directive) organizes how businesses - including financial institutions like banks and insurance companies - will report on their activities in the environmental, social and corporate governance areas at the European level.