- Retail
- Custom Solutions
Development of a multi-platform real-time advertising campaign management system
30 ms
2 M
80 +
Challenge
Massive data volumes, millisecond response times, multiple platforms at once
The primary technical challenge was designing an architecture capable of processing large volumes of data in real time while maintaining a response time below 30 milliseconds. At the same time, the platform had to support highly granular audience targeting, full advertising spend traceability, and seamless operation across both physical and digital advertising channels.
Key Requirement
Project
Modular AWS architecture with a proprietary Pixel Server
We designed and implemented a multi-module cloud platform on AWS, operating across multiple geographic regions. Key components included:
- Client application – React, Redux
- Application backend – Scala, Akka–http, Akka-streams
- Analytics engine – Spark, Hadoop, Hive, Athena
- Pixel Server – decentralized tracking server (Scala, Akka-http, Redis) responsible for monitoring
Data is stored across multiple layers (databases, FTP, HDFS, S3), depending on performance and cost optimization requirements. Business processes are fully automated and centrally managed. The microservices-based architecture, combined with a Jenkins-powered CI/CD pipeline, code reviews, automated testing, and unit tests, enabled rapid yet reliable software delivery.
Solution
Custom-built software delivered as a white-label platform
The client received a complete AdTech platform: cloud-native, scalable, and multi-platform, featuring precise audience targeting, comprehensive advertising spend analytics, and a proprietary real-time ad impression monitoring solution. The platform is now offered to B2B customers as a white-label product.
Key Decision
Results
30 ms
2 M
80 +
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We design and build custom software platforms on AWS – scalable, modular, and engineered for real-time data processing.
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Krzysztof Chyliński
Head of Advisory
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