Digital transformation is a fundamental process change that affects the work of the entire organization. Areas that until recently were based around manual work, where knowledge has not been able to keep up with the new digital world of services and products. The latest, fourth age technologies transfer analog data carriers into the new world of digital information. An excellent example of ongoing digital transformation is mobile banking and modern customer contact channels (e.g. social networks, chatbots). Omnichannel B2C services are today the basis for the development of modern sales platforms based on customer experience.