Implementation of omnichannel credit limit and overdraft sales via web and mobile channels
3 M
system users supported
40 %
of applications submitted via remote channel
7 x
departments engaged in the process
40 +
integration services
5 +
integrated systems
5 x
service access channels
Challenge
Complex product offering, legacy-migrated products, and omnichannel requirements
Unlike simple credit products, revolving credit limits and overdrafts require handling a wide range of product variants – including offerings migrated from other banks. Additionally, complex income source validation and integration with the banking ecosystem (100+ integration services) created significant technical and architectural challenges.
Key Requirement
True omnichannel capability – enabling customers to start an application in a branch and complete it in the mobile app, or vice versa, without any loss of data or context.
Project
Shared goal as a guiding principle – simplifying the process while supporting edge cases
Defining a shared objective with the client enabled the team to significantly simplify the main process flow while still supporting complex scenarios, such as non-standard income sources.
Continuous technical validation from the earliest stages of the project allowed for ongoing mitigation of integration risks across more than 40 integration services and 5+ internal systems.
Solution
Online activation of additional credit funds – for 3M users
The implementation enabled bank customers to activate credit limits and overdrafts online across five access channels. The omnichannel approach gave customers full flexibility in choosing their preferred journey, while providing the bank with a scalable tool for customer acquisition and increased sales volume.
Key Decision
Prioritizing simplification of the main process flow while preserving edge-case handling – instead of designing a single overly complex process covering all scenarios at once.
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Krzysztof Chyliński
Head of Advisory
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