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Online credit limit sales in Banking

Implementation of omnichannel credit limit and overdraft sales via web and mobile channels

3 M

system users supported

40 %

of applications submitted via remote channel

7 x

departments engaged in the process

40 +

integration services

5 +

integrated systems

5 x

service access channels

Challenge

Complex product offering, legacy-migrated products, and omnichannel requirements

Unlike simple credit products, revolving credit limits and overdrafts require handling a wide range of product variants – including offerings migrated from other banks. Additionally, complex income source validation and integration with the banking ecosystem (100+ integration services) created significant technical and architectural challenges.

Key Requirement

True omnichannel capability – enabling customers to start an application in a branch and complete it in the mobile app, or vice versa, without any loss of data or context.

Project

Shared goal as a guiding principle – simplifying the process while supporting edge cases

Defining a shared objective with the client enabled the team to significantly simplify the main process flow while still supporting complex scenarios, such as non-standard income sources.

Continuous technical validation from the earliest stages of the project allowed for ongoing mitigation of integration risks across more than 40 integration services and 5+ internal systems.

Solution

Online activation of additional credit funds – for 3M users

The implementation enabled bank customers to activate credit limits and overdrafts online across five access channels. The omnichannel approach gave customers full flexibility in choosing their preferred journey, while providing the bank with a scalable tool for customer acquisition and increased sales volume.

Key Decision

Prioritizing simplification of the main process flow while preserving edge-case handling – instead of designing a single overly complex process covering all scenarios at once.

Results

3 M

system users supported

40 %

of applications submitted via remote channel

7 x

departments engaged in the process

40 +

integration services

5 +

integrated systems

5 x

service access channels

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Client

TOP 5 bank in Poland (Omnichannel)

Sector

Banking

Service

Business process automation

Technologies

Java, JavaScript, BPM

Competencies

Hyperautomation, Digital Transformation

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Krzysztof Chyliński – portret

Krzysztof Chyliński

Head of Advisory

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